Editorial Strategy

Pepperdine Newsroom

The University has six Newsrooms for sharing faculty, student, and/or staff accomplishments, and news releases. Along with five dedicated Newsrooms for each school, there is one University Newsroom for news relevant across the Pepperdine community. A comprehensive storytelling strategy on this platform allows the community to stay connected to University- and school-specific initiatives while also contributing to a greater sense of belonging.

Pepperdine Magazine

Pepperdine Magazine is the feature magazine for Pepperdine University and its growing community of alumni, students, faculty, staff, and friends. The magazine showcases individuals, news, achievements, and challenges across the entire University while engaging in an open dialogue about relevant and topical issues pertaining to the University and its mission.

Goals

• Tackle complex and pertinent subjects, embrace a multitude of perspectives, and convey an honest portrayal of Pepperdine today
• Feature content that is intellectually stimulating and socially conscious infused with Christian values
• Serve as a central communication channel with the University's vibrant alumni community, demonstrating the growing value of their degree, education, and place in the Pepperdine family
• Reach and impress readers unfamiliar with Pepperdine University

Objectives

Pepperdine Magazine aims to strengthen the Pepperdine brand and elevate the University's national reputation through its storytelling. The content and creative direction of the magazine should:

• Demonstrate the University's mission in action
• Support the goals of the University strategic plan
• Highlight the University core values
• Celebrate the unique and transformative people and experiences of Pepperdine

Advisory Board

Pepperdine Magazine is produced with guidance from an advisory board representing a cross-section of the University community. The advisory board convenes quarterly for the essential purpose of informing content choices. Each member represents his or her own school or division by sharing story ideas, recommending angles to pursue, and facilitating introductions between the editor and story contacts.

Integrated Marketing Communications

Gareen Darakjian - Associate Director of Communications and Editorial, Integrated Marketing Communications; Editor, Pepperdine Magazine

Michael Friel - Senior Director, Communications and Public Relations, Integrated Marketing Communications

Keith Lungwitz - Creative Director, Pepperdine Magazine; Creative Director, Integrated Marketing Communications

Michael Thomas - Vice President, Integrated Marketing Communications

Seaver College

Dana Dudley ('98) - Assistant Dean, Special Academic Programs

Stephanie Cupp ('94) - Program Coordinator, Center for Faith and Learning

Caruso School of Law

Kim Prince - Assistant Director of Marketing and Communications

Graziadio Business School

Jodi Hill (MBA '04) - Director of Marketing and Communications

Graduate School of Education and Psychology

Cathy Javier - Marketing Manager

School of Public Policy

Lena Pacifici - Manager of Marketing and Communications

Athletics

Sarah Otteman - Assistant Director of Athletics - Marketing and Digital Content

To submit a story idea for Pepperdine Magazine, please contact your advisory board representative or email magazine@pepperdine.edu.