Social Media Best Practices
Why should I be on social media?
- Facebook offers the opportunity to showcase and build recognition, while encouraging participation and networking. It is the most broad network, reaching audiences of all ages and demographics. In most cases (but not all) Facebook serves as the flagship of a social media presence.
- Twitter is useful for sharing frequent content about meetings, events, news, emergency information and engaging in conversation with specific audiences. These audiences may range from prospective students to media and community leaders.
- LinkedIN provides professional benefits for individuals but for universities, it provides the opportunity to connect with prospective students and alumni, two very important audiences of our university. A major aspect of LinkedIN is the ability to create groups to connect, encourage discussion and post information to audiences who are already interested and invested in the university.
- Instagram gives the opportunity to capture the essence and culture of the university through photography. It offers an insider's perspective into the different areas, programs and relationships on campus.
- Google + makes staying in contact and involved with different groups of people from multiple locations. This can be helpful for developing online groups for Pepperdine student organizations, business meetings or alumni group discussions. The network really encourages interaction with unique features such as video chat and hangouts.
- Pinterest gives the opportunity to share different ideas through the use of photos or video. It provides a way to organize different topics of information in what they call "boards" -- It allows you to showcase different aspects and provide a look into the culture of the Pepperdine Community.
- YouTube is an effective communications tool to share videos about a variety of topics ranging from student life activities to classroom lectures and other significant events or conferences on campus.
- Livestream is an effective way to increase participation and spread a message for events across campus. It provides a way to livestream events that individuals who are not in the area to attend the event can still participate. It assists in reaching a much larger audience than what we know is out there.
What are the best times of day to post on social media?
- Facebook: weekends 9 pm- 1am, weekdays 6-8 am, all days 2-5 pm
- Twitter: Monday-Thursday 8-9:30 am, 12-2 pm or 4:30-5:30 pm
- Google Plus: all days 9-10:30 am, specifically wednesdays 9:00 am
- LinkedIN: Tuesday/Thursday 7-9 am and Monday/Friday 1-5 pm
- Pinterest: Saturday mornings, all days 2-4 pm & 11 pm
- Instagram: weekends, video sees a slight spike weekdays from 9 pm-8 am
What are the worst times to post on social media?
- Facebook: weekends before 8 am, weekdays 10 pm-4 am
- Twitter: all days 8pm-8am, Friday after 3 pm
- Google Plus: all days 6pm-7am
- LinkedIN: mondays and fridays 10pm-6am, all days 9am-5pm
- Pinterest: all days 5-7 pm & 1-7 am
- Instagram: engagement stays pretty consistent 24/7
How often should I post on social media?
- Facebook: minimum 1x/day, maximum 3x/day
- Twitter: minimum 1x/day, maximum 5x/day
- Google Plus: minimum 3x/day, maximum 10x/day
- LinkedIN: minimum 2x/day, maximum 5x/day
- Pinterest: minimum 5x/day, maximum 10x/day
- Instagram: flexible
How do I report an impostor account on social media?
If you have found an imposter account, this requires a trademark/copyright report. In this case, please send information about the account to Noelle Seybert.
How do I report a duplicate account on social media?
If you have found a duplicate account on Facebook, (many times these are abandoned pages once used by an official representative of the university) please visit this link to follow claim instructions.
On all other social media platforms, please send information about the account to Noelle Seybert to have it submitted for removal.
What is the best type of content to post on social media?
- Facebook: links to credible outlets, video and photos
- Twitter: personality posts, images receive 150% more retweets
- Google Plus: content that teaches something, gifs, content about Google+
- LinkedIN: linked posts, images and engaging comments
- Pinterest: High quality photo, video or other images from the web
- Instagram: candid photos or video, smartphone content encouraged
- YouTube: High quality video
Additional Research & Resources
Join Pepperdine on Bundlr at www.bundlr.com/u/pepperdine for additional research and resources regarding social media management, social media in higher education, as well as insights and ideas across the most popular social networks.
Sources: Track Mavern 2014, B2C 2014, SocialMediaWeek.org 2014, HubSpot 2014, Constant Contact 2014, Forbes 2014. Last updated: Sept 2014. Content will be updated every 90 days.