Extended School Lock-ups for Print and Digital
The extended school lock-ups are an expansion of the traditional wordmark/school name combination. While the basic strategy remains the same, the extended lock-ups allow the school name to be visually promoted through a larger and bolder typeface. This treatment increases visibility and brand recognition of the schools across all media. In those instances where space or size may limit the use of the extended lock-ups, the traditional lock-ups may be substituted. The extended lock-ups are developed for the five schools only and are not to be used to represent non-academic or other second-tier entities. Usage guidelines for traditional wordmarks and lock-ups also apply to the extended lock-ups. These include the application of the lock-ups, clear space, and minimum size allowance.