Business Intelligence Team | Pepperdine University | Pepperdine Community

Business Intelligence Team


Lisa Welch

Lisa Welch

Director, Business Intelligence
(310) 506-6388 |

As the Director of Business Intelligence, Lisa focuses on using information systems to enhance student learning, support academic excellence, and build lasting relationships with the community. She is responsible for transforming the work done by the University into insights and knowledge about the organization. Her team strives to make information available to ensure the institution has the necessary data to inform, implement, and further the strategic initiatives and goals.

In addition to being a Pepperdine alumna twice over, Lisa has been serving the university since 2004 in various roles, including six years of expertise in the student administration system as well as experience in finance and human resources systems. She comes to BI with a history of collaboration with a wide range of university partners, a deep understanding of business needs, and heart for improving the lives of Pepperdine faculty, staff and students through streamlined business models.


Henry Lai

Henry Lai

Senior IT Manager, Business Intelligence
(310) 506-4715 |

Henry has been leading data warehousing initiatives for more than 10 years with the goal of helping provide timely and trustworthy data to decision makers at the University. He is an alumnus of Pepperdine University earning a B.S. in Business Administration. He has served in several roles within Information Technology at Pepperdine over the past 30+ years providing broad experience with university information and business processes. He is responsible for data warehouse architecture and tools such as Extraction, Transformation and Load (ETL), Online Analytical Processing (OLAP Cube), as well as reporting and presentation layer technologies. He also manages all projects for the Archive and Reporting group, providing guidance and standards for the sourcing, cleansing, transformation, enriching, and delivery of data for use by the OIE office and the decision makers it supports.


Thomas Layman

Thomas "Tom" Layman

Lead Application Developer, Business Intelligence
(310) 506-4258 |

Tom has been with Pepperdine University for more than 30 years. He has been part of the data warehousing group for the past 4 years. Prior to joining the data warehousing group Tom spent 25+ years within Pepperdine's Information Technology division working extensively with the student and alumni administrative systems. Tom serves as the lead data warehouse developer focusing on data integrity to maintain trust in the reporting solutions provided. He also supports online analytical processing and regulatory reporting needs.


Publications and Presentations

2011 Campus Technology Innovators

BI and OIE Campus Technology Magazine

Campus Technology Magazine awarded the 2011 Campus Technology Innovators Award to Information Technology (IT) and the Office of Institutional Effectiveness (OIE) for their collaboration in establishing a strategic planning data warehouse to help Pepperdine leaders make more evidence-based decisions in University planning. This award recognizes top-notch university administrators, faculty, and staff that demonstrate the vision and leadership needed to take innovative technology initiatives to new heights on their campuses. Pepperdine was one of 10 recipients chosen out of 393 nominations submitted from higher education institutions around the globe. Timothy Chester, vice provost for academic administration and chief information officer, will be accepting the award on behalf of IT and OIE at the Campus Technology 2011 conference this July held in Boston. In the August issue of the Campus Technology magazine will feature Pepperdine's work.

Simply Interactive Reports

Western Association of Schools and Colleges Academic Resource Conference 2012, April 2012

Presenters: Lily Pang, Director, Institutional Research; and Dianne Asis, Lead Application Developer, Pepperdine University