Roles and Responsibilities

What We Provide

The Marketing Team is dedicated to:

  • Building the brand equity of the Pepperdine Graziadio School through a comprehensive brand strategy that extends our reach and strengthens our position in the global marketplace.

    • Brand & Marketing, Strategy & Planning
    • Media & PR
    • Creative: Design, Production and Execution
    • Content Development: Creative, Messaging, Photography, Videography, Testimonials
    • Web design and development
    • Advertising: TV, Radio, Print, Digital, OOH, Other


  • Market research and insights that inform program portfolio management and innovation/development 

    • Market share
    • Consumer & Customer Insights
    • Price/ Package Plans
    • Program Innovation


  • Developing an integrated marketing communications plan for both internal and external audiences that promotes the University and the School Mission

    • Corporate  
    • Executive
    • Crisis
    • Public and Media Relations
    • Student, Alumni, Advancement, Faculty, Staff and community at large
    • Emails
    • Newsletters


  • Creating program and event marketing plans that meet and exceed participation and enrollment goals

    • Marketing Plans
    • Event Execution
    • Prospect Automated Communication
    • Event Production Support & Execution: websites, invitations, program collateral