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Faculty Public Relations Support

Faculty teaching

At Pepperdine Graziadio, we’re proud to showcase the extraordinary academic work of our faculty thought leaders. Academic research generates new knowledge and understanding about important topics, while topical thought leadership aids us in establishing meaningful, organic relationships with the audiences we are trying to reach and positions us as a voice of authority in the business world and beyond. Through research achievements, expertise, and opinions we strengthen our teaching mission by enriching our student learning experience while engaging potential students, partners, and the larger community to want to learn more. 

Marketing and Communications will support this by collaborating with Graziadio faculty to: 

  • Increase the number of faculty experts creating content that resonates with the business community
  • Build thought leadership content beyond the scope of published research and op-eds
  • Expand the reach of current Graziadio publications that report faculty published research and thought leadership
  • Provide new, and utilize current PGBS channels, to communicate the expertise and knowledge at Graziadio

What we do:

  • Promote published academic research 
  • Help place and write op-eds
  • Write and publish blogs, white papers, and contributed articles 
  • Provide opportunities for faculty to be quoted as experts in the media
  • Pitch and secure television/radio/podcast interviews
  • And more!

 

The Process for Promoting Content 

  Academic Research

1.  Faculty Authors Provide the Following

  • Published Peer-Reviewed Scientific Research Article/Link
  • Long-Form Translation of Published Scientific Research for Practitioners.
  • Short Form Summary of Research and Results for General Public

2. Articles are Shared with Marketing Via the Following Channels*

  • Faculty should share their work with Marketing directly, via the Faculty Author Form*
  • CAR Newsletter
  • Peer Referral (From Department Chair or Program Director)
  • LinkedIn/Social Media
  • Marketing Sees Research in a Publication

*Sharing your work via the faculty author form is always the best way to ensure we see your work.

3. Marketing Reviews Submission

  • Marketing Screens and Reviews Work and Determines the Best Promotion Plan (Both Internally and Externally)
  • Marketing Prioritizes and Reviews Against Content and Editorial Calendars

4. Marketing Disseminates and Creates Awareness via the following channels*

  • Internal Newsletters
  • External Newsletters
  • Newsroom
  • Dean’s Report
  • Formal Bi-Annual Press Release
  • Media Outreach
  • Social Media
  • Graziadio Subscribable Magazine (Future)

*Promotion is determined on a case by case basis.

  Other Thought Leadership

Opinion Pieces, Blogs, Contributed Content

1. Faculty Authors Work

  • Published Opinion Pieces (Op-ed) (Print or Digital)
  • Published Blog Content
  • Contributed Content Published by a Magazine or Periodical
  • Other Thought Leadership Published Pieces

2. Articles are Shared with Marketing Via the Following Channels*

  • Faculty should share their work with Marketing directly, via the Faculty Author Form*
  • CAR Newsletter
  • Peer Referral (From Department Chair or Program Director)
  • LinkedIn/Social Media
  • Marketing Sees Research in a Publication

*Sharing your work via the faculty author form is always the best way to ensure we see your work.

3. Marketing Reviews Submission

  • Marketing Screens and Reviews Work and Determines the Best Promotion Plan (Both Internally and Externally)
  • Marketing Prioritizes and Reviews Against Content and Editorial Calendars

4. Marketing Disseminates and Creates Awareness via the following channels*

  • Internal Newsletters
  • External Newsletters
  • Newsroom
  • Dean’s Report
  • Media Outreach
  • Social Media
  • Graziadio Subscribable Magazine (Future)

*Promotion is determined on a case by case basis. 

Working on a blog or opinion piece (op-ed)? Visit this page for helpful tips while writing.

 

How to Submit Content

Fill out the form below, including links or PDF to your work, and an executive summary like the example below.

  • Specific hashtags you can include when promoting it
  • Sample tweets that can be released about it
  • A list of journalists who also write in this space for multiple outlets
  • A sample pitch that can be sent to these journalists to showcase my expertise in this area

Questions on what type of promotion is relevant for your work? Visit this page to see your options.