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Mission & Focus

The mission of Integrated Marketing Communications (IMC) is to positively influence the way people think, feel, and act about Pepperdine in order to position the institution as a preeminent, global, Christian university.

IMC promotes the university and ultimately focuses on the images, messages, and experiences that comprise the Pepperdine story in the marketplace.

While cultivating several of the university's main communication and outreach channels, the IMC department partners with various university and school departments to help them achieve their brand development, recruitment, retention, engagement, and fundraising goals.