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Preheaders

Preheaders (the preview text that a reader sees before opening an email) can be around 80 characters, with the most important content first. Every email created in the Salesforce Marketing Cloud should have a preheader. You can use this tool to visualize how your subject and preheader will appear in a few different mobile devices.

 

Using no preheader


no preheader

In the above example, no preheader was utilized. As you can see, the email client automatically scanned the email's text from top to bottom and is displaying it as the preheader. In this example, the first text in the email is View email with images. This is then followed by the school/department name and then every link in the navigation bar. Only after all of this does the body of the email begin to appear in the preheader. This is a poor user experience and does not encourage constituents to open your email.

 

Using a hidden preheader


hidden preheader properties

To insert a hidden preheader, you will enter it under the Properties tab of your email. After you've entered your preheader in the textbox, click Save Changes.

 

preheader hidden

In the above example, a hidden preheader was used. As shown, the preheader that was entered on the Properties tab is not visible on the body of the email, but it is visible to the mail client. In this example, the mail client displays the entire hidden preheader and then continues to scan the email for the next available text, which in this case is View email with images.

 

Using a visible preheader


preheader visible properties

To insert a visible preheader, drag the (00) Preheader Text content area from Shared Contents to the Preheader Text content area box at the top of your email. Next, edit the content area with your preferred preheader text.

 

preheader visible

In the above example, both a hidden preheader and a visible preheader was used. As shown, the preheader that was entered on the Properties tab is not visible in the body of the email, but it is visible to the mail client. In this example, the mail client displays the entire hidden preheader and then continues to scan the email for the next available text, which in this case is the visible preheader.