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Sending an Email

After your email has been created, tested, and approved, you are ready to send. After selecting the Guided Send option, you will be presented with a Send Wizard.


Choose Recipients

  1. Choose the Data Extension radio button
  2. Check the Data Extensions you'd like to send to
  3. If you've selected more than one Data Extension, check this box to ensure duplicate emails aren't sent to the same email address
  4. Select the appropriate Publication List
  5. Select Next >


Choose Excludes and Suppressions

  1. If you're sending to external audiences, you are required to check these two boxes
  2. Select Next >


Set Send Options

  1. Here, you can change the subject line of your email. This is optional, but useful for sending tests or seed lists.
  2. Always hit the Select a send classification radio button.
    • Next, you can select whether this email is a commercial or transactional send. For more information on these two types of communications, see here.
    • Also, if you'd like to change the name and email address that your email will be sent from, you can check the box next to Overwrite sender profile and choose a name from the dropdown list. To add new names/email addresses to this list, please contact IMC.
  3. If this is a test send or going to a seed list, you may wish to suppress it from reports
  4. Select Next >


Schedule Send

  1. Here, you can select whether you'd like to send the email immediately or schedule it to send at a later time. We recommend sending first to seed/test lists, and then scheduling your "live" email to send at least 10 minutes later.
  2. Select Next >


Confirm Send

  1. Review this page very carefully. Make sure you are sending to the correct Data Extensions and that the recipient count is correct. Also, make sure you have chosen the correct Publication List and Sender Profile. Once you are confident that everything is correct, check the box.
  2. Select Send