Letter from the Associate Vice President

Through the years Pepperdine has grown from a small college into a major university. Today we are five schools, as well as many centers and institutes, each with a unique story to be communicated as part of the greater Pepperdine narrative. Telling our story today is a vastly more complex task than it was a half-century or even a quarter-century ago.

This Identity Style Guide is a living document that will help each of us maximize the impact of the Pepperdine brand by providing the guidelines required to present a consistent and integrated voice and image in all we undertake in the name of our University. New policies, guidelines, and best practices are continually being updated to address the ever-changing landscape of branding needs.

Please join me in working with Integrated Marketing Communications to ensure that the Pepperdine story is always told well.

 

Matt Midura
Associate Vice President, Integrated Marketing Communications