Letter from the Associate Vice President
Through the years Pepperdine has grown from a small college into a major university. Today we are five schools, as well as many centers and institutes, each with a unique story to be communicated as part of the greater Pepperdine narrative. Telling our story today is a vastly more complex task than it was a half-century or even a quarter-century ago.
This Identity Style Guide is a living document that will help each of us maximize the impact of the Pepperdine brand by providing the guidelines required to present a consistent and integrated voice and image in all we undertake in the name of our University. New policies, guidelines, and best practices are continually being updated to address the ever-changing landscape of branding needs.
Please join me in working with Integrated Marketing Communications to ensure that the Pepperdine story is always told well.
Associate Vice President, Integrated Marketing Communications