Centers and Institutes
Academic centers and institutes
An academic center or institute is a component of the University that either represents the University as a whole or as a unit of one of the schools.
The Pepperdine brand identity policy does not allow for the creation and use of unique visual identities for academic centers and institutes. This is especially important for any communication or marketing material that reaches an audience outside the local campus environment, since an overabundance of unique identities creates visual noise and dilutes the brand identity of the University as an enterprise.
The center/institute mark must always appear in the same space as the University or University/school mark in order to demonstrate the relationship between the two. However, the two can never be combined to form a single mark.
The obligation to create and maintain all enterprise-wide brand visuals rests with Integrated Marketing Communications. No other person or department acting as an official representative of the University is allowed to create or develop a unique brand mark for their own purpose. This is especially important for any communication or marketing materials that reach an audience outside the local campus environment, since an overabundance of unique identities dilutes the strength of the brand identity of the University as an enterprise.
Given the restriction on unique identities, the center and institute names are formatted according to a template shared by all other similar entities within the University as represented in the sample below.
The primary name is set in the University blue, Pantone 281. Any secondary, or functional language if it is smaller in size and is set in Pantone warm gray. Horizontal orange rules can be placed on either side of the functional language when it fits within the width of the primary name.
Relationship to the University/School lock-up
To assure the contextual relationship with the University and school, the center/institute name must always appear in the same space as the University or University/school wordmark. Best practices would have the center/institute mark be the lead brand idea with the University/school mark used as a corporate sign-off.