Centers and Institutes

Academic centers and institutes

Description

An academic center or institute is a component of the University that either represents the University as a whole or as a unit of one of the schools.

Restrictions

The Pepperdine brand identity policy does not allow for the creation and use of unique visual identities for academic centers and institutes. This is especially important for any communication or marketing material that reaches an audience outside the local campus environment, since an overabundance of unique identities creates visual noise and dilutes the brand identity of the University as an enterprise.

The center/institute mark must always appear in the same space as the University or University/school mark in order to demonstrate the relationship between the two. However, the two can never be combined to form a single mark.

The obligation to create and maintain all enterprise-wide brand visuals rests with Integrated Marketing Communications. No other person or department acting as an official representative of the University is allowed to create or develop a unique brand mark for their own purpose. This is especially important for any communication or marketing materials that reach an audience outside the local campus environment, since an overabundance of unique identities dilutes the strength of the brand identity of the University as an enterprise.

Formatting

Given the restriction on unique identities, the center and institute names are formatted according to a template shared by all other similar entities within the University as represented in the sample below.

The primary name is set in the University blue, Pantone 281. Any secondary, or functional language if it is smaller in size and is set in Pantone warm gray. Horizontal orange rules can be placed on either side of the functional language when it fits within the width of the primary name.

Relationship to the University/School wordmark

To ensure the relationship with the University and school, the center/institute mark must always appear in the same contextual space as the University or University/school wordmark. Regardless of the layout, the University/school wordmark should always appear slightly smaller than the center/institute mark. Please note that this relationships are for print and some digital spaces, such as PDFs and slide decks. These center and institute marks will not appear in the Pepperdine web ecosystem.

A) The best layout option for the center/institute mark is to place it above all the content, including headings and titles, and to place the University/school wordmark at the bottom, below all of the content (first image).

B) A second option is to place both the University/school wordmark at the top and spell out the center/institute below it (second image). For this option, a minimum amount of clear space is needed below the University/school wordmark, which is determined by the height of the wordmark.

A wordmark and center/institute mark are never under any circumstance placed side-by-side.