Centers and Institutes

Academic centers and institutes

Description

An academic center or institute is a component of the University that either represents the University as a whole or as a unit of one of the schools.

Restrictions

The Pepperdine brand identity policy does not allow for the creation and use of unique visual identities for academic centers and institutes. This is especially important for any communication or marketing material that reaches an audience outside the local campus environment, since an overabundance of unique identities creates visual noise and dilutes the brand identity of the University as an enterprise.

The center/institute mark must always appear in the same space as the University or University/school mark in order to demonstrate the relationship between the two. However, the two can never be combined to form a single mark.

The obligation to create and maintain all enterprise-wide brand visuals rests with Integrated Marketing Communications. No other person or department acting as an official representative of the University is allowed to create or develop a unique brand mark for their own purpose. This is especially important for any communication or marketing materials that reach an audience outside the local campus environment, since an overabundance of unique identities dilutes the strength of the brand identity of the University as an enterprise.

Formatting

The center or institute name is formatted in title case, meaning all words are capitalized, except non-initial articles (a, the, and, on, of).