The consistent use of color will promote the brand of Pepperdine University in an effective way. Conversely, just as the proliferation of wordmarks, logos, and variations of logos, can dilute the image of the graphic branding system, so can the varied use of color. Printouts that specify the exact color standards can vary dramatically from one output device to another (inkjet, color laser, vinyl banners, embroidery). The final production output is what should be adjusted to match the specified standards.
The following color policy seeks to guide all members of the University community who make decisions about the use of color as it relates to the approved wordmarks, athletic marks, and the projects that feature those assets.
The official colors, or University-Wide Color Palette, are blue or (dark blue) and the accent is orange (or terra cotta). A third accent color of off-white (or bone) has been added to use as a background or subtle accent.
The approved colors of the University-Wide Color Palette are:
Pepperdine Blue = Pantone 281 (Dark Blue)
Pepperdine Orange = Pantone 158 (Terra Cotta)
Pepperdine Tan = Pantone 7500 (Bone)
A secondary, strictly supportive, color pallette (see section 8.3) has been developed to provide options and flexibility in the design of communications.
University Wordmark Color
The use of color, when working with the University wordmark, is limited in the following
Printed with: - Pantone 281
- Reverse, in white
Pepperdine Seal Color
Use of color when designing with the Pepperdine seal on all printed projects is limited
in the following way:
Printed with: - Pantone 281
- Reversed / White
On occasion, variations of use of approved color may be required to avoid the expense of development of custom color products. While we would prefer that all colors match the approved Pantone colors, we recognize that some projects are created using methods other than printing. The following are a list of projects that may require such exceptions.
Variations may be allowed on:
- Athletic uniforms
- Athletic court signage
- Athletic banner signage
- Athletic padding in Firestone Fieldhouse
- Vehicle striping and painting
- Web design
When variations from the approved color palettes are required, the project requestor should work with Integrated Marketing Communications to develop a suitable replacement palette from the vendor's list of colors to achieve the highest degree of continuity.
When exceptions are required, the requestor and the representative from Integrated Marketing communications should make color decisions based on the following principles:
- Do the vendor-supplied colors conflict with the approved color palettes? If so, an effort should be made to move away from the supplied color toward a more neutral color.
- Is the vendor-supplied color inconsistent with other signage and decor in the venue, or in the system or vehicle? If so, and effort should be made to make choices that favor consistency.