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Official Colors

Color is a primary component of any brand identity system. Pepperdine blue and orange represents a brand identity tradition that dates back to the University's founding and along with the University wordmark, act as the primary visual pointers to the Pepperdine brand. 

Primary Colors

Pepperdine University is represented in print by Pantone 281 blue and and 158 orange. The digital conversions are listed below.

These two colors should be used in some context in every official Pepperdine communications vehicle, including all marketing materials for schools, centers, institutes, and divisions. The extent of their use in each design will depend on the tone and audience.

281 blue

PEPPERDINE BLUE

Pantone 281 print
#00205c digital

158 orange

PEPPERDINE ORANGE

Pantone 158 print
#ee7624 digital

Neutral Colors

The neutral palette provides support for blue and orange when the two primary colors are dominant in the design. However, each neutral can be a lead color in certain areas of a design as long as the primary colors are still represented.

7541 neutral

7541 neutral print
#d9e0e2 digital

7537 neutral

7537 neutral print
#a8aca1 digital

warm gray 7

warm gray 7 print
#968c83 digital

476 brown

476 brown print
#513629 digital

black 6

black 6 print
#00071b digital

Secondary Colors

The secondary palette brings variety to the blue and orange combination. Each secondary may be a lead color in certain areas of a design as long as the primary colors of blue and orange are still represented.

Soft Colors

646

646 print
#5b8ab5 digital

576

576 print
#789a44 digital

696

696 print
#9b4f54 digital

5195

5195 print
#674559 digital

1345

1345 print
#fdd892 digital

Loud Colors

640

640 print
#0081BC digital

3272

3272 print
#00a19c digital

rubine

rubine red print
#d50058 digital

526

526 print
#73308b digital

1235

1235 print
#ffb81d digital

Unique Web Colors

Pepperdine Light Shading - #f7f6f5 Pepperdine Light Shading - #f7f6f5

Text Dark Grey - #414042 Text Dark Grey - #414042

Dark Warm-grey - #6f625a Dark Warm-grey - #6f625a

Hover Orange - #d25f15 Hover Orange - #d25f15

Pepperdine Bone - #f8f3eb Pepperdine Bone - #f8f3eb

Pepperdine Pale Blue - #edf3f8 Pepperdine Pale Blue - #edf3f8