Official Colors
Color is a primary component of any brand identity system. Pepperdine blue and orange represents a brand identity tradition that dates back to the University's founding and along with the University logo, act as the primary visual pointers to the Pepperdine brand.
Primary Colors
Pepperdine University is represented in print by Pantone 281 blue (00205c) and 166 orange (c225700).
These two colors should be used in some context in every official Pepperdine communications vehicle, including all marketing materials for schools, centers, institutes, and divisions. The extent of their use in each design will depend on the tone and audience.
Pepperdine Blue
Pantone 281
100 90 31 35
#192857
Pepperdine Orange
Pantone 166
5 82 100 0
#e55526
Secondary Colors
The secondary color palette is meant to augment the primary blue and orange. They can be used as lead colors and can be combined with each other and with the neutrals to create thematic palettes.
Ocean
Pantone 2945
100 73 20 5
#005289
Sky
Pantone 2915
59 7 0 0
#55bceb
Fog
Pantone 552
15 0 0 0
#c2dbe8
Mountain
Pantone 7545
23 2 0 63
#5c6f7b
Stone
Pantone 5425
30 4 0 31
#80a1b6
Black
Pantone 433
33 3 0 95
#162732
White
0 0 0 0
#ffffff
Unique Web Colors
Please view the web style guide for digital colors and branding.