Partnership Press Room


AEG and Pepperdine University Unveil Classroom and Educational Programming at STAPLES Center

Esteemed members of the AEG and Pepperdine University communities gathered at the STAPLES Center on October 18, 2018, to celebrate the grand opening of a branded classroom part of an innovative partnership designed to meet the demand for graduate and undergraduate level educational offerings in the sports and entertainment industries.

The first-of-its-kind classroom, located within the iconic sports and entertainment venue, will provide Pepperdine students enrolled in sports- and entertainment-focused programs the opportunity to gain hands-on experience through a series of courses and events, including an AEG "best-in-class" speaker series, as they are exposed to the inner workings of one of the world's most successful arenas. The 1,310-square-foot space, which has already been used as a location for class sessions, guest lectures, and alumni events, is slated to begin hosting regular academic programming in 2019.

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AEG and Pepperdine University Partner to Bring Sports and Entertainment Focused Education to Students

With an extraordinary demand for talent in the sports and entertainment space, AEG and Pepperdine University are partnering to offer a postgraduate and undergraduate level educational experience that will combine AEG's expertise and international network of venues, sports properties and franchises, and live entertainment assets with Pepperdine University's academic excellence.

The agreement, brokered by AEG Global Partnerships, names Pepperdine University the exclusive education partner of STAPLES Center, L.A. LIVE, and the LA Kings, and will give students unprecedented access to the business acumen behind the world's leading sports and entertainment company.

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