L.A. Live buildings and signs

AEG Global Partnership

Creating World-Class Educational Programs in Sports and Entertainment Management

With an extraordinary demand for talent in the sports and entertainment space, AEG and Pepperdine University have partnered to offer a postgraduate and undergraduate level educational experience that combine AEG's expertise and international network of venues, sports properties and franchises, and live entertainment assets with Pepperdine University's academic excellence.

As the exclusive education partner of STAPLES Center, L.A. LIVE, and the LA Kings, Pepperdine provides students with unprecedented access to the business acumen behind the world's leading sports and entertainment company.

About the Exclusive Education Partnership

Presence in Downtown Los Angeles

Through this partnership, Pepperdine University has launched a branded classroom within the iconic STAPLES Center, home to four professional sports franchises and numerous concerts and special events, providing the top-ranked college a strategic educational hub in Downtown Los Angeles and cementing the school's place within Los Angeles' vibrant business community. 

A High Touch Educational Experience

Students enrolled in these premier sports and entertainment-focused programs gain real-world insights and first-person experiences from industry experts as AEG provides speakers from across its world-class divisions, including AEG Global Partnerships, AEG Live, AEG Sports, AEG Facilities, and more—further distinguishing the program by offering guidance from some of the top executives in the industry today.

Innovative Thought Leadership

Pepperdine and AEG will jointly launch a "best-in-class" speaker series and will host industry-leading conferences for business leaders in entertainment, sports, and music.

AEG personnel also have the unique opportunity to interact with Pepperdine students through a variety of engagements, such as one-time lectures and semester-long courses.