Constituent Relationship Management at Pepperdine

"Pepperdine University's home for CRM" next to a portrait of Senior Director of CRM Lesbiz Tovar

Overview

Welcome to the Constituent Relationship Management (CRM) website. The CRM team, part of Pepperdine Information Technology (IT), partners with University schools and departments to establish standards, develop processes, and unify University CRM data.

What is CRM?

CRM stands for Constituent Relationship Management. It encompasses the strategies and technologies used to manage relationships, specifically within the context of recruitment and admissions. The Waves Org, which is built on Salesforce, functions as the System of Engagement. This system collaborates with several teams, including Business Intelligence (BI) and Integrated Marketing Communications (IMC), and integrates several external tools, such as Salesforce Marketing Cloud for University email communication and Cvent for University event management.

CRM Systems

Learn about Pepperdine's CRM systems, training, and documentation.

Initiatives

Explore the strategic initiatives driving Pepperdine's CRM.

Meet the Team

Meet the CRM team, the people who bring CRM to life.

Data 360 Logo.

Strategic Spotlight

Data 360º

Pepperdine's Data 360 Initiative aims to harmonize data, resolve identity, and drive actionable insights to support the University leadership's request for expanded unified institutional reporting and to establish a single source of truth.

Learn about Data 360.