POSTPONED: AI-Powered Growth Marketing in Entertainment, Media, and Sports

AI is opening new doors for marketers—and this workshop is your chance to step through them. Over two evenings, you’ll see how the technology shaping today’s biggest brands can help you shape your own future in marketing, media, and sports.

Hosted by the Institute for Entertainment, Media, and Sports (IEMS), this hands-on workshop explores the latest AI tools and strategies driving innovation in fan engagement, content creation, and campaign performance. You’ll gain practical skills to help you think smarter, move faster, and lead with confidence in an AI-driven world.

What to Expect:

Through interactive lessons and applied exercises, you’ll learn how leading brands in sports and entertainment are using AI to improve engagement, optimize campaigns, and turn insight into action. You’ll also see how these same approaches can be adapted to your own ideas, strategies, and marketing goals, and leave with a clear understanding of how to apply AI to real-world marketing scenarios.

Over two evenings, you’ll learn how to:

• Evaluate and implement AI tools that drive measurable growth.
• Design data-driven fan engagement and content strategies.
• Optimize campaigns using predictive analytics and automation.
• Apply AI principles to real-world licensing and NIL (Name, Image, Likeness) strategies.