Social Media
Pepperdine University Social Media
IMC manages and promotes the following official Pepperdine channels:
What is the purpose of social media at Pepperdine University?
At Pepperdine University, we commit to the following five strategic goals:
- Advancing learning, knowledge, and scholarship
- Developing resources
- Building community
- Respecting diversity and promoting global understanding
- Honoring God and heritage
We believe the strategic plan of Pepperdine University, including our commitment to those five themes specifically can be strengthened through social media internally and externally through the following goals:
- Increase recruitment for Pepperdine University's undergraduate and graduate schools
- Strengthen Pepperdine University's national reputation
- Increase engagement among target audiences such as prospective students, current students, faculty/staff, parents, alumni and donors
- Establish affinity through similar qualities, ideas, or interest with target audiences
- Strengthen, promote and support fundraising efforts for Pepperdine University