About Pepperdine CRM

Concept image of CRM system with central CRM button and connectivity for data, people, and services.

The Engaging Waves Initiative

The "Engaging Waves" Initiative is a Pepperdine University-driven strategic effort that engages prospects, current students and their parents, faculty and staff, friends, donors, and alumni members in a constituent-centric manner that highlights the overall Pepperdine Waves experience and elevates the institution's value, brand and competitive positioning.

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Position Statement
Vision and Strategy