Livestream

Live streaming an event allows us to expand the viewership of our programs and events to members within our community and those who are not affiliated with Pepperdine.  This action is beneficial by raising awareness, promoting our mission, and sharing events that uniquely position the university as a leader in higher education. Live streaming also provides the opportunity to build affinity within the Pepperdine community, allows participation with individuals who are unable to attend Pepperdine sponsored events in person, and provides an instant online archive of an event that can be easily shared online. Live streaming at Pepperdine is performed through YouTube Live. Integrated Marketing Communications facilitate event live streaming through platform support, vendor relations and providing encoding hardware. IMC does not provide event cameras, audio equipment, lighting or operation. For a list of recommended vendors please contact IMC. 

Qualifying Events

Events that qualify to utilize this solution have to meet a number of criteria.

• Must support the mission of the university or be tied to a school initiative.
• Be open to the public
• Sponsored primarily by Pepperdine, co-sponsored events must showcase Pepperdine
• Cannot be sponsored by student organizations or clubs
• Must have an audience present
• Be scheduled at least 2 weeks prior to live event and have a communications strategy to promote the livestream event.

Targeting Audiences

Since access cannot be restricted the audience has to be considered the public.  We can target specific audiences through direct communications, postings on social media group sites, or partnering with the guest speaker to self promote when applicable.