Digital Media Standards
Digital Media and the Brand
Any digital media produced represents Pepperdine University and its brand in both the content and the quality of the media. Consistent and coordinated use of the Pepperdine University brand on university websites and in electronic communications is essential to preserve and enhance the university. The university has developed guidelines for digital media that are to be followed by academic and administrative units. Integrated Marketing Communications will have final discretion on what digital media is used on the University's communication channels.
The content of media produced ultimately should be reflective of the University's mission. Attention needs to be paid to avoid individual promotion, advertising third parties, use of appropriate language, attire, overall tone, and the purpose of the produced media. Project consultation is available at all levels of production from IMC's Digital Media team to help avoid any wasted time or resources by producing content that does not meet university standards.
While quality is very subjective, we must take great care in maintaining the highest level possible. The quality of media produced does reflect the university on many levels. While we understand that professional grade quality may not always be available or warranted, we believe the Pepperdine brand is best represented by work that shows respect to the quality of Pepperdine University.
Audio and Video
When shooting video with sound (i.e. interviews, testimonials, presentations), it is important to remember that the quality of audio is almost more important than the quality of video. If we cannot easily understand the speaker then there is little value watching the video. In addition, video that is handheld needs to be very steady and consistent.