Pepperdine websites follow the Pepperdine Brand Identity. There are also web specific style standards in web colors, typography, list styles, table styles, and image sizes.

Web Colors

Main Colors

Supporting Colors

*Note: Color does not have enough contrast to be used as text.

Image Sizes

Impact: 1440 x 430 pixels

Full: 1120 x 525 pixels

Three-quarters: 835 x 440 pixels

Two-thirds: 740 x 370 pixels

Half: 550 x 355 pixels

Third: 360 x 240 pixels

Quarter: 265 x 265 pixels

Web Typography

H1: Heading One - 40px

H2: Heading Two - 34px

H3: Heading Three - 25px

H4: Heading Four - 20px

H5: Heading Five - 18px

H6: Heading Six - 15px

P: Paragraph - 16px

Text Size Largest

Text Size Larger

Text Size Large

Text Size Normal

Text Size Small

Text Size Smaller

Text Size Smallest

Normal link

External site link

H2: Heading link with style: link arrow

H3: Heading link with arrow

H4: Heading link with arrow

H5: Heading link with arrow

H6: Heading link with arrow

P: Paragraph link with arrow

List Styles

• Bulleted list (default)

• List Links

1. Numbered list (default)

1. List Lowercase Letters

1. List Uppercase Letters

1. List Lowercase Roman Numerals

1. List Uppercase Roman Numerals

• List with No Bullets

• List No Indent

Bulleted vs. Numbered List Options

Table Styles

Table with borders and zebra striping

Table with zebra striping

Table with borders