Web Content Writing
People scan Web pages in search of the information that is important to them.
- Use the inverted pyramid style, starting with the most important information or conclusion first, then follow with more content.
- Use short paragraphs with the first paragraph being the most important. Try to use one idea per paragraph.
- Use half the words that you would use in standard writing.
- Don't use your space or time for welcoming people. They are looking for valuable content and answers.
- Bulleted lists are preferred. You can link to longer pages that have more details if you use this technique.
- Use essential, meaningful sub-headings. Don't try to be clever or play on words. Some readers, such as non-native speakers of English, may not understand the pun intended.
- Remember it is best not to underline content. Use sub-headings and bold or highlight keywords.
- Strategically name the titles of your Web pages.
- More information on writing on the Web
Grammatical Style of Common Technology Words or Phrases
The Chicago Manual of Style Online recommends the following words and phrases be used accordingly.
- email (singular and plural)
- Email (at the beginning of a sentence)
- e-commerce, e-health, etc...
- E-commerce (at the beginning of a sentence)
- log on, logged on, log off, logged off
- log-in page (adjective form)
For any other questions or concerns, please consult IMC's Editing and Writing web page.