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Editing and Writing

The IMC communications team provides comprehensive writing, copyediting, and proofreading expertise for all flagship publications of Pepperdine University, such as Pepperdine Magazine, the annual report, and print and online versions of the magazines of the various graduate schools.

IMC writing and editorial services take part in creating content for major pieces that support the University's recruitment, fundraising, and brand purposes, such as school viewbooks, degree program offerings, national and regional display advertising, and special event collateral materials.

Editorial Style Guide 

The University has adopted a unified literary style for print and electronic media based principally on the Chicago Manual of Style with certain exceptions. In the Pepperdine Literary Style Guide, rules, guidelines, and examples are organized into chapters and appendices, in a PDF file format accessible below. Specific style questions can be addressed directly to the manager of editorial services at extension 7224 or by e-mail to vincent.way@pepperdine.edu.

Style resources for writers, editors, marketing pros, and other content producers

Q. What is "style" anyway? Aren't there standard rules of grammar for everything?

A. "Style" describes writing conventions on which educated minds differ (e.g. always place a comma prior to "and/or" in series of three or more items, spell out "zero" through "nine" except in measurements, scores, and ages, spell all numbers at the beginning of a sentence, etc.). The University's style guide states our institutional preference so as to maintain University-wide consistency of expression and allow writers to concentrate on content and meaning rather than form.

Yes, there are rules of grammar, but they are more generally agreed upon than "standard." Writers know that in a language as dynamic as English, even a rule as sacrosanct as "subject and verb must agree in number" sometimes has to be bent on occasion.

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