Areas of Focus
The marketing area is directly tasked with supporting the University's mission and strategic plan by building brand equity, elevating the University's national reputation, providing strong and consistent institutional message leadership, and implementing effective integrated communications strategies. Key priorities include advertising, market research, and competitive positioning.
The Communications Team is directly tasked with supporting the University's mission and strategic plan by building brand equity, elevating the University's national reputation, providing strong and consistent institutional message leadership, and implementing effective integrated communications strategies. The Communications Team consists of talented individuals committed to protecting and promoting the University's national reputation through the following areas of expertise:
Public Relations - The public relations team seeks to maximize positive exposure for Pepperdine externally and extend the Pepperdine brand and reputation through media and public awareness.
Editorial - The editorial team seeks to identify and share Pepperdine's most compelling stories while ensuring that all written and electronic publications meet the high standards of Pepperdine. Priorities include the publication of Pepperdine Magazine, development and maintenance of the University Style Guide, copyediting, proofreading, and content creation for Pepperdine communication channels, both print and electronic.
Social Media - Through social media the team seeks to engage and grow the Pepperdine community as well as elevate and strengthen the University's brand in social media environment.
Branding, Design, and Experiences - Now, more than ever, our world of design, concept development, and interactions are being impacted by the need for more of an emotional experience, through message, visuals, and the human process of absorbing information—either in small bits because our viewers don't have a lot of time, or in mass quantities because our audiences want access to more information.
The trends we are seeing require marketing communications efforts to be agile. The influence of mobile technology and tablet outlets cannot be overstated. Design and branding is directly impacted by having to tailor for the smallest possible canvas—a digital icon. Websites need to be responsive from desktop to mobile environment where less can be said, shown, delivered in a minimal screen size. Our email and print materials have had to become more effective at getting the viewer's attention, then quickly pointing them to the call to action, and the full detailed information living on the web.
Our constituents are more vocal about hurdles and frustrations experienced on ineffective sites, so functionality plays a big role in how we design communications vehicles. They are expecting brand and message continuity at our recruiting events, donor dinners, alumni homecoming gatherings, so looking at scripting and sequencing has become more vital.
In effect, we are looking more closely at the full experience of interacting with Pepperdine—from the very first contact, on.
Video Production - Video is more popular than ever as a means to communicate ideas, information, viewpoints, and experiences. IMC knows the importance on maintaining consistent messaging and a high level of quality, either produced by us or by others. We are directly involved in producing and consulting on video productions that supports the University's integrated communications efforts in order to elevate the University's brand, build national reputation, promote enrollment, and strengthen affinity.
Photography - Photography ensures that all imagery meet the high standards of Pepperdine in order to elevate the University's brand and reputation through multiple media formats, including University publications, print and online.
Digital Media Archives - Digital Media Archives works directly with the University Photographer and the Creative Team to ensure that all assets are properly maintained for retrieval. The Archivist also serves as a liaison between IMC and the University Archives to preserve assets that are important for documenting Pepperdine's ongoing history.
The Interactive Team leads the overall strategy and direction for the University's primary public facing websites and administers Pepperdine's broadcast e-mail channels, event registration system, and mobile presence.
Web - Pepperdine's web ecosystem is made up of our main University and five school sites including sub-sites and departmental pages. We are also responsible for managing the internal Community Website and a number of other sites that are affiliated or integrated with Pepperdine.
Email - We administer the system and provide policy, training, and direction for this enterprise level solution for mass e-mail.
Event Registration - We administer the system and provide policy, training and direction for this enterprise level solution for event registration.
Mobile - We are responsible for providing the strategic direction through a governance model for mobile applications at Pepperdine that include our Unified Mobile App and specialized apps. We are also committed to providing all of our websites in a mobile friendly design.