Official Colors

Color is a primary component of any brand identity system. Pepperdine blue and orange represents a brand identity tradition that dates back to the University's founding and along with the University wordmark, act as the primary visual pointers to the Pepperdine brand. 

Primary Colors

Pepperdine University is represented in print by Pantone 281 blue and 166 orange. The digital conversions are listed below.

These two colors should be used in some context in every official Pepperdine communications vehicle, including all marketing materials for schools, centers, institutes, and divisions. The extent of their use in each design will depend on the tone and audience.

281 blue


Pantone 281 print
#00205c digital

166 orange


Pantone 166 print
#c25700 digital

Unique Web Colors

Please view the web style guide for digital colors and branding.