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Official Colors

Color is a primary component of any brand identity system. Pepperdine blue and orange represents a brand identity tradition that dates back to the University's founding and along with the University logo, act as the primary visual pointers to the Pepperdine brand.

Primary Colors

Pepperdine University is represented in print by Pantone 281 blue (00205c) and 166 orange (c225700).

These two colors should be used in some context in every official Pepperdine communications vehicle, including all marketing materials for schools, centers, institutes, and divisions. The extent of their use in each design will depend on the tone and audience.

Pepperdine blue 281

Pepperdine Blue

Pantone 281
100 90 31 35
#192857

pepperdine orange 166

Pepperdine Orange

Pantone 166
5 82 100 0
#e55526

Secondary Colors

The secondary color palette is meant to augment the primary blue and orange. They can be used as lead colors and can be combined with each other and with the neutrals to create thematic palettes.

pantone ocean 2945

Ocean

Pantone 2945
100 73 20 5
#005289

pepperdine sky 2915

Sky

Pantone 2915
59 7 0 0
#55bceb

pepperdine fog 552

Fog

Pantone 552
15 0 0 0
#c2dbe8

Pepperdine mountain 7545

Mountain

Pantone 7545
23 2 0 63
#5c6f7b

Pepperdine stone 5425

Stone

Pantone 5425
30 4 0 31
#80a1b6

pepperdine black

Black

Pantone 433
33 3 0 95
#162732

white

White

0 0 0 0
#ffffff

Unique Web Colors

Please view the web style guide for digital colors and branding.