Official Colors

Color is a primary component of any brand identity system. Pepperdine blue and orange represents a brand identity tradition that dates back to the University's founding and along with the University wordmark, act as the primary visual pointers to the Pepperdine brand. 

Primary Colors

Pepperdine University is represented in print by Pantone 281 blue and 158 orange. The digital conversions are listed below.

These two colors should be used in some context in every official Pepperdine communications vehicle, including all marketing materials for schools, centers, institutes, and divisions. The extent of their use in each design will depend on the tone and audience.

281 blue


Pantone 281 print
#00205c digital

158 orange


Pantone 158 print
#c25700 digital

Neutral Colors

The neutral palette provides support for blue and orange when the two primary colors are dominant in the design. However, each neutral can be a lead color in certain areas of a design as long as the primary colors are still represented.

7541 neutral

7541 neutral print
#dadfe1 digital

7537 neutral

7537 neutral print
no digital

warm gray 7

warm gray 7 print
no digital

476 brown

476 brown print
#513629 digital

black 6

black 6 print
#231f20 digital

Secondary Colors

The secondary palette brings variety to the blue and orange combination. Each secondary may be a lead color in certain areas of a design as long as the primary colors of blue and orange are still represented.

Soft Colors


646 print
#467BA9 digital


576 print
no digital


696 print
#9b4f54 digital


5195 print
#674559 digital


1345 print
no digital

Loud Colors


640 print
#0078B0 digital


3272 print
#0C8487 digital


rubine red print
#d50058 digital


526 print
#73308b digital


1235 print
no digital

Unique Web Colors

Please view the web style guide for digital colors and branding.