Color is a primary component of any brand identity system. Pepperdine blue and orange represents a brand identity tradition that dates back to the University's founding and along with the University wordmark, act as the primary visual pointers to the Pepperdine brand.
Pepperdine University is represented in print by Pantone 281 blue (00205c) and 166 orange (c225700).
These two colors should be used in some context in every official Pepperdine communications vehicle, including all marketing materials for schools, centers, institutes, and divisions. The extent of their use in each design will depend on the tone and audience.
The secondary color palette is meant to augment the primary blue and orange. They can be used as lead colors and can be combined with each other and with the neutrals to create thematic palettes.
The neutrals provide options for background colors or decorative elements. They can be combined with the primary and secondary colors to create a palette. They are not meant as lead colors.
Pantone Black 6
Pantone Cool Gray 11
The expanded neutrals provide other options for background colors or decorative elements. They are not meant as lead colors.
Pantone Warm Gray 7
Unique Web Colors
Please view the web style guide for digital colors and branding.