Color is a primary component of any brand identity system. Pepperdine blue and orange represents a brand identity tradition that dates back to the University's founding and along with the University wordmark, act as the primary visual pointers to the Pepperdine brand.
Pepperdine University is represented in print by Pantone 281 blue and 166 orange. The digital conversions are listed below.
These two colors should be used in some context in every official Pepperdine communications vehicle, including all marketing materials for schools, centers, institutes, and divisions. The extent of their use in each design will depend on the tone and audience.
Pantone 281 print
Pantone 166 print
Unique Web Colors
Please view the web style guide for digital colors and branding.