Official Colors
Color is a primary component of any brand identity system. Pepperdine blue and orange represents a brand identity tradition that dates back to the University's founding and along with the University wordmark, act as the primary visual pointers to the Pepperdine brand.
Primary Colors
Pepperdine University is represented in print by Pantone 281 blue (00205c) and 166 orange (c225700).
These two colors should be used in some context in every official Pepperdine communications vehicle, including all marketing materials for schools, centers, institutes, and divisions. The extent of their use in each design will depend on the tone and audience.
PEPPERDINE BLUE
Pantone 281
#00205c
PEPPERDINE ORANGE
Pantone 166
#c25700
Secondary Colors
The secondary color palette is meant to augment the primary blue and orange. They can be used as lead colors and can be combined with each other and with the neutrals to create thematic palettes.
Pantone 2945
#003988
Pantone 640
#0078b0
Pantone 310
#64d0e4
Pantone291
#98caec
Pantone 1375
#ff9f19
Neutrals
The neutrals provide options for background colors or decorative elements. They can be combined with the primary and secondary colors to create a palette. They are not meant as lead colors.
Pantone Black 6
#231f20
Pantone Cool Gray 11
#434244
Pantone 7541
#dadfe1
White
#fffffff
Expanded Neutrals
The expanded neutrals provide other options for background colors or decorative elements. They are not meant as lead colors.
Pantone 476
#513629
Pantone 7699
#33647f
Pantone Warm Gray 7
#968c83
Unique Web Colors
Please view the web style guide for digital colors and branding.