Color is a primary component of any brand identity system. Pepperdine blue and orange represents a brand identity tradition that dates back to the University's founding and along with the University wordmark, act as the primary visual pointers to the Pepperdine brand.
Pepperdine University is represented in print by Pantone 281 blue and 158 orange. The digital conversions are listed below.
These two colors should be used in some context in every official Pepperdine communications vehicle, including all marketing materials for schools, centers, institutes, and divisions. The extent of their use in each design will depend on the tone and audience.
Pantone 281 print
Pantone 158 print
The neutral palette provides support for blue and orange when the two primary colors are dominant in the design. However, each neutral can be a lead color in certain areas of a design as long as the primary colors are still represented.
7541 neutral print
7537 neutral print
warm gray 7 print
476 brown print
black 6 print
The secondary palette brings variety to the blue and orange combination. Each secondary may be a lead color in certain areas of a design as long as the primary colors of blue and orange are still represented.
rubine red print
Unique Web Colors
Please view the web style guide for digital colors and branding.