Typographic identity for the University takes many forms. It encompasses not only the University's publications but also environmental and way-finding graphics, vehicles, clothing, and just about any application that visually represents the University.
The following section is intended to identify typography that is considered primary to the campus identity. In addition, type suggestions are included to help the campus community achieve coordinated and consistent materials when presenting Pepperdine in a unified manner.
For print, the recommended point size for body text is 10 points, with a minimum of 8 points.
For the web, the recommended point size for body text is 13 pixels.
The Pepperdine typeface strategy is centered around three ideas:
- A sans-serif typeface that has a clean, contemporary look
- A typeface that is designed to work well in both print and digital spaces
- A typeface that is open-source. The typeface must be easily be acquired by any end-user without licensing or monetary restrictions.
Source Sans Pro is the recommended typeface for satisfying this strategy. It is a free, open-source sans-serif typeface and can be downloaded from the Google open-source library (Helvetica can be used as alternates). In rare instances, a serif typeface might be appropriate. In that case Lora is the recommended typeface. It too is an open-source typeface and is free to download from Google.
Roboto condensed is a good body text stand-in for content-heavy materials.
Recommended typefaces for titles are sans serif faces such as Oswald, Source Sans Pro, and Montserrat. In many editorial and story-telling instances, or uniquely branded events and initiatives, a variety of title treatments are acceptable.
Way-finding and banner signage
Montserrat and Source Sans Pro are the recommended faces for general way-finding signage,
Gil Sans is the recommended typeface for building signage. Trajan has traditionally been used for buildings and interiors but is being phased out.
Web and digital
Helvetica is the principal typeface for the web, while Source Sans Pro is the recommended typeface for all other digital applications. Please refer to the web style guide for details.