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"Brand House" Instead of "House of Brands"

brand house

Pepperdine takes the "brand house" approach where one parent brand logo—the Pepperdine word mark—forms the basis for the development of all constituent components. All other entities under the Pepperdine brand "roof" are considered sub-brands and are visually represented using a standardized lock-up with the Pepperdine wordmark.

The obligation to create and maintain all enterprise-wide brand visuals rests with Integrated Marketing Communications. No other person or department acting as an official representative of the University is allowed to create or develop a unique brand mark for their own purpose. This is especially important for any communication or marketing materials that reach an audience outside the local campus environment, since an overabundance of unique identities dilutes the strength of the brand identity of the University as an enterprise.

Unique visual identities that ARE allowed:

  • events and other short-lived initiatives (Pepperdine Associates Dinner, NSO)

  • flagship publications (President's Report, Pepperdine Magazine)

  • revenue-generating enterprises (Pepperdine Athletics, Center for the Arts)

  • University-wide initiatives
  • student-run projects (on-campus only)

Unique visual identities that are NOT allowed:

  • schools

  • academic centers

  • academic programs

  • institutes

  • divisions

  • administrative departments 

The links below contain specific information for use of Pepperdine University's official brand identity marks. To request any of our branding assets, or should a question arise concerning appropriate use of any of these marks, please contact Keith Lungwitz, creative director, at 1440.