Logo Combinations
University-level groups
The names of University-level groups (ex: Human Resource, Alumni Affairs, Office of the President, etc.) schools, libraries, and University-level centers and institutes (ex: Boone Center, Center for the Arts) may be combined with the Pepperdine logo.
Restrictions
University templated platforms use a limited number of logos in their respective spaces. This allows for a greater focus on "Pepperdine" as the key brand element. The templated platforms are:
- University web sites: University, schools, libraries, Boone Center, Center for the Arts
- Marq self-serve design platform: University, schools, libraries, Boone Center, Center for the Arts. For offices and departments, the University logo is used and a separate space is provided for the name of the office or department name to be added.
- University-brand Google slide deck: University, schools, libraries, Boone Center, Center for the Arts. For offices and departments, the University logo is used and a separate space is provided for the name of the office or department name to be added.
- University email signatures: University, Boone Center, Center for the Arts, Athletics
- University stationery: University Only
- Step-and-repeat backdrops: University, Boone Center, Center for the Arts, Athletics. For offices and departments, the University logo is used and an alternating space is provided for the name of the office or department name to be added.
- Email headers: new templates with the same standards as the University web site are in development
University-level offices and departments may still use their individual logos for many applications outside of these templated platforms.
The obligation to create and maintain all enterprise-wide brand visuals rests with Integrated Marketing Communications. No other person or department acting as an official representative of the University is allowed to create or develop a unique brand mark for their own purpose.
Groups within a school- or University-level department
Centers, institutes, offices, divisions, programs, and other groups that act as a unit within a school- or University-level department are not allowed distinctive logos and are not combined with the University logo. The names are rendered simply as typed text. See "Restrictions" below.
The school and University-level names in practice
The name will be used as an element separate from the University or school logo. However, in some instances where the name needs to be in close proximity to the logo, a distance equal to the height of the name "PEPPERDINE" should be maintained. The name should be flush left (not centered) and left-aligned with the text of the logo. See the above example.
The image on the left demonstrates three ways that the school-level name can be rendered in print collateral. The Palmer Center at the Caruso School of Law is the example.
At the top: The school-level name is rendered as a heading.
Near the bottom: The school-level name is listed as a co-sponsor
In the brand bar at the bottom: The school-level name is spelled out as the owner of the communication along with the contact info. The Caruso School of Law logo signifies the parent organization.
Formatting
School-level groups are formatted in title case, with all words being capitalized except for non-initial articles (a, the, and, on, of, for).
The recommended typeface is Roboto condensed medium. The name can be spelled on one, two, or three lines depending on the length of the name, or the space in which it will live. The text should be set in Pepperdine blue, black, Mountain, or Stone. See the Pepperdine color palette.
Restrictions
The Pepperdine brand identity policy does not allow for the creation and use of unique visual identities for school-level groups. This is especially important for any communication or marketing material that reaches an audience outside the local campus environment, since an overabundance of unique identities creates visual noise and dilutes the brand identity of the University as an enterprise.
The school-level groups must always appear in the same space as the University or school logo in order to demonstrate the relationship between the two. However, the two can never be intertwined to form a single mark. See proper spacing above.
The obligation to create and maintain all enterprise-wide brand visuals rests with Integrated Marketing Communications. No other person or department acting as an official representative of the University is allowed to create or develop a unique brand mark for their own purpose. This is especially important for any communication or marketing materials that reach an audience outside the local campus environment, since an overabundance of unique identities dilutes the strength of the brand identity of the University as an enterprise.