Presidents and Key Executives MBA
Program Learning Outcomes
Goal 1: Students will demonstrate the ability to conduct a cultural assessment of an organization, including the organization's culture regarding ethical conduct.
- Students will interview managers from an organization that a fellow student is involved with and write an analysis of their findings.
- Students will write an analysis of the culture of an organization they are involved with.
- Students will analyze the organization's culture regarding ethical conduct.
Goal 2: Students will demonstrate the ability to perform a financial analysis of an organization.
- Students will prepare a financial forecast for an organization.
- Students will demonstrate the ability to analyze financial information.
- Students will effectively communicate financial recommendations for an organization.
Goal 3: Students will demonstrate the ability to conduct a comprehensive analysis of the external environment of an organization. This will include the economic, social/cultural, political/legal/regulatory, technological, demographic, natural, and competitive elements of the environment from a global perspective.
- Students will develop scenarios for change in external variables.
- Students will develop a competitive/industry analysis for an organization that will examine both current and anticipated competition.
- Students will effectively communicate the potential implications of changes in environmental variables.
Goal 4: Students will demonstrate the ability to prepare a marketing plan for an organization.
- Students will develop a complete marketing mix for an organization.
- Students will develop an understanding of how to create, deliver, and communicate value in a product.
Goal 5: Students will demonstrate the ability to prepare a strategic plan for an organization.
- Students will demonstrate the ability to envision an organization's desired future state, including articulating appropriate vision, mission, and goals.
- Students will demonstrate the ability to identify an organization's strengths and weaknesses.
- Students will demonstrate the ability to effectively communicate the long- and short-term consequences of their proposed strategies.
The assessment portfolio linked below contains the program's curriculum maps, rubrics, and other important assessment documents. The folder serves as a central location where program committee members can visit to keep track of assessment-related items and tasks.