Presidents and Key Executives MBA Program Learning Outcomes

Goal 1: Students will demonstrate the ability to conduct a cultural assessment of an organization, including the organization's culture regarding ethical conduct.

1. Students will interview managers from an organization that a fellow student is involved with and write an analysis of their findings.
2. Students will write an analysis of the culture of an organization they are involved with.
3. Students will analyze the organization's culture regarding ethical conduct.

Goal 2: Students will demonstrate the ability to perform a financial analysis of an organization.

1. Students will prepare a financial forecast for an organization.
2. Students will demonstrate the ability to analyze financial information.
3. Students will effectively communicate financial recommendations for an organization.

Goal 3: Students will demonstrate the ability to conduct a comprehensive analysis of the external environment of an organization. This will include the economic, social/cultural, political/legal/regulatory, technological, demographic, natural, and competitive elements of the environment from a global perspective.

1. Students will develop scenarios for change in external variables.
2. Students will develop a competitive/industry analysis for an organization that will examine both current and anticipated competition.
3. Students will effectively communicate the potential implications of changes in environmental variables.

Goal 4: Students will demonstrate the ability to prepare a marketing plan for an organization.

1. Students will develop a complete marketing mix for an organization.
2. Students will develop an understanding of how to create, deliver, and communicate value in a product.

Goal 5: Students will demonstrate the ability to prepare a strategic plan for an organization.

1. Students will demonstrate the ability to envision an organization's desired future state, including articulating appropriate vision, mission, and goals.
2. Students will demonstrate the ability to identify an organization's strengths and weaknesses.
3. Students will demonstrate the ability to effectively communicate the long- and short-term consequences of their proposed strategies.

The assessment portfolio linked below contains the program's curriculum maps, rubrics, and other important assessment documents. The folder serves as a central location where program committee members can visit to keep track of assessment-related items and tasks.