Labels in Google Mail function in a very similar way that folders did in Outlook, but come with additional benefits.

You can create and use labels to organize your email messages into categories, like work, family, to-do, read later, or any other category you want. Labels are private to you. They work like folders, but you can add more than one to a message or delete labels you don't want.

Create a label

You'll need to use your computer to create a Google Mail label.

  1. On a computer, go to and log in.
  2. On the left, below your labels list, click More. If you don't see More, drag the gray dividing line down to show more labels.
  3. Click Create new label.
  4. Type the name of your new label.
  5. Click Create.

Apply one or more labels to a message

When you add a label to a conversation, it only applies to the messages already in that thread. When you search for labeled messages, you'll see any messages that match the label, along with their conversation thread.

  1. On a computer, go to and log in.
  2. Select the checkbox next to a message.
  3. At the top, click Label (the icon looks like a price tag).
  4. Do one of the following:
  • To add one label to the message, click the one you want to add.
  • To add more than one label, check the boxes next to the ones you want, then click Apply.

You can also add a label to a message you're writing.

  1. At the bottom right corner of the message, click More options .
  2. Click Label.
  3. Choose one or more of the labels.

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