Making Your Email Request Easy To Verify
If your department occasionally sends out emails to more than your usual customers, for example an all faculty/staff message, you can do some simple things to make sure your message can be quickly verified.
Quick EZ Verify Outline
- Your email should tell people briefly WHY they should respond.
- Your email should include a link to a Pepperdine web page about your email campaign.
- Your web page should note your campaign duration and any steps needed to respond to it.
By following the above procedures, the recipient can easily verify the legitimacy of your email. Logo graphics are publicly available and used by criminals and legitimate users alike. Email addresses are also easily spoofed.
You could get a higher response rate if you tell your recipients briefly why they should respond to your request, rather than presenting them with a "wall of text" containing procedures. Providing them with a link to your department's web site to verify your campaign allows you to put extended information about your request in a place that your target audience can reference it later. Emails can be deleted or lost, but if you put the procedure on your website, it will be there when it is needed.
As the damage from phishing emails mount, people are becoming increasingly leery of unexpected email requests. Making your message easy to verify via an organizational website saves your correspondent time and concern.